Communication a critical component of Government outreach strategy: Col. Rathore

Communication a critical component of Government outreach strategy: Col. Rathore

MoS I&B felicitates 65th Development Journalism Course participants

IIMC Social Media Platforms launched

Minister releases a memento as part of IIMC Golden Jubilee celebrations

Minister of State for Information & Broadcasting, Col. Rajyavardhan Rathore said that with changing communication paradigm, the global community was existing in a borderless world. The advent of internet, online news, social media and satellite communication had completely overhauled the communication and information space. The Minister stated this today while delivering his address at the 65th convocation ceremony of Diploma Course in Development Journalism at IIMC, New Delhi.


Elaborating further, Col. Rathore said that Communication had been a critical component of the Governments outreach strategy through people centric initiatives and innovative approaches. Citing the example of Mann ki Baat program and My Gov Portal the Minister said that innovative use of such two way communication platforms had helped government solicit the views from people for better Governance and to also understand their communication needs and perspective.

Earlier, during his visit to IIMC, Col. Rathore also interacted with IIS Officer Trainees currently undergoing training at IIMC. He urged the Officer Trainees to develop skills, aptitude and understanding of media landscape in taking forward the Government communication roadmap.


Col. Rajyavardhan Rathore, Minister of State for I&B also launched the Social Media Platforms of IIMC and a memento as a part of the Golden Jubilee celebrations of the Institute which was established in 1965.


The Development Journalism Course at IIMC was an endeavour towards promoting international cooperation and understanding, especially among countries of the Developing World, through the exchange of experience, expertise and innovations in the field of harnessing communication as a tool of development. Sponsored by the Ministry of External Affairs, Government of India, IIMC conducts a specific course on Development Journalism for media personnel from Developing Countries.  The present 65th Diploma Course, of four months’ duration, would be concluding on 30th April 2016. Over the years, IIMC has trained 1,479 foreign participants from 125 countries, ranging alphabetically from Afghanistan to Zimbabwe. The course has participants from Algeria, Argentina, Bangladesh, Cameroon, Egypt, Ethiopia, Jordan, Kenya, Madagascar, Mongolia, Namibia, Nigeria, Sierra Leone, Sri Lanka, Ukraine and Vietnam.
The Course attracts not only mid-career journalists from news agencies, print and electronic media of various developing countries, but also Information Service Officers manning the government media of various developing countries

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