Indian Railways Continue to Emphasize on harnessing Solar Energy

Indian Railways Continue to Emphasize on harnessing Solar Energy 

Ajmer Division of NWR Zone installs Solar Plant At 4 More Stations Namely Marwar Junction, Rani, Falna and Ranapratap Nagar (Udaipur) Stations using CSR Funds 

The Move To Help In Reducing The Carbon Footprint Substantially In Ajmer Division

Indian Railways has been taking measures in harnessing the abundantly available Solar Energy for its electrical needs thereby assisting in conserving the valuable conventional fuels and also reducing carbon emission to environment. It is also encouraging use of Corporate Social Responsibility (CSR) Funds for improving passenger amenities so as to reduce pressure on scarce funds in Railways. Several Railway Zones and Railway Divisions spread across the country have been in their own right taking measures in this direction.  Ajmer Railway Division of North-Western Railway Zone took one more step today wherein it not only installed solar plants at 4 new stations of Ajmer Division but also used CSR funds for this purpose. With this, a total of 8 Railway Stations in Ajmer Division will be covered with Solar Plants using CSR funds.

             A bipartite Memorandum of Understanding (MOU) was signed between Railway PSU Indian Railway Finance Corporation Ltd (IRFC) & Ajmer Division of North Western Railway today i.e. on 08th March 2016 at New Delhi for installation of eco-friendly Solar Power Plant of total capacity of 280 KWp at 04 major stations viz Marwar Junction, Rani, Falna and Ranapratap Nagar (Udaipur) Stations of Ajmer Division.  The MoU was signed in the presence of Shri Rajiv Datt, CMD, IRFC and Shri Naresh Salecha, Divisional Railway Manager, Ajmer.

            The cost of this project is Rs 3.29 Crores which will be borne by IRFC Ltd through their Corporate Social Responsibility (CSR) Funds. The life expectancy of these Solar Panels is 25 years. These Solar Plants will generate approximately 5 Lac Units per year and thus there will be a huge saving of Rs 32.50 Lac per year by bringing down the divisional electricity bill. Thus, there will be a total saving of Rs. 812 lac during its life cycle. It will also help in reducing the carbon footprint of Ajmer division by 456 ton per annum (approx) thus total reduction of carbon emission will be 11400 ton during its complete life cycle thus helping environment.

            Under this project, 70 KWp Solar PV Plants will be installed at each of the four Railway Stations to facilitate basic amenities to the passenger viz. lighting, fannage and other electrical load. These Solar Plants will be under warrenty/AMC for 5 next years after commissioning. The capacity of these solar plants is sufficient to provide the electrical load of these stations thereby reducing the dependency of supply from DISCOMs.

            Railway’s Ajmer Division headed by, Shri Naresh Salecha, Divisional Railway Manager, Ajmer has taken several initiatives for developing the passenger amenities at various railway stations of Ajmer Division through sources other than railway viz CSR funds of various Corporate, MPLADs funds, MLALADs funds, NGOs, Trusts, Individuals etc. In the recent past, Ajmer division has installed a total of 140 KWp Solar Panels costing Rs 2.16 Crores at 4 stations through CSR funds of CONCOR.  Sri Cement Ltd is developing PRS building and Entry/Exit gates with heritage look costing Rs 2-3 Crores at Ajmer Station. In addition to these, Ajmer Division has already executed MOU worth Rs 55 Lacs with NTPC Vidyut Vyapar Nigam for installing Industrial RO Plants at 3 major stations of Ajmer division viz. Ajmer, Bhilwara and Abu Road. Ajmer division will be provided Rs. 1,20,000 lts. Free R.O. water to passengers everyday at Ajmer. This is in continuation to such existing free RO water already provided at Udaipur, Bijainagar and Beawar for providing free RO water to the passengers. The Second Entry Gate alongwith Waiting Hall and PRS at Udaipur costing Rs 2.5 crores has been developed by Udaipur Nagar Nigam, MP fund, MLA fund and UIT. Udaipur’s second entry has been made beautiful by way of contemporary art painting and live walls which have been widely appreciated by all. Numerous other infrastructural additions have also been done in Ajmer division by involving NGO, Trusts, and Individuals etc.

            Photographs are also available at Press Information Bureau website i.e.


Indian Railways appoints EY as consultant to tap advertising potential of stations and trains 

EY to identify assets and pricing strategy across 7000 stations for the purpose of advertising

This is the first time in the country that such a large scale project on advertising for Railways has been initiated.

The move aims to enhance revenue through non-fare box route as emphasized by Railway Minister

The exercise to help develop packages meeting specific demographic and geographic needs ensuring ease of business to advertisers and increased transparency and accountability

The exercise also to help create a neutral assessment on the return of investments by advertisers in this medium

EY is a global leader in its Assurance, Tax, Transaction and Advisory services.

 Initiating a large-scale significant exercise to identify and leverage pan-India advertising opportunities at Railway Stations and Trains, IndianRailways has appointed  EY in India  as Consultant to undertake this job on its behalf. EY is a global leader in its Assurance, Tax, Transaction and Advisory services.. The Railway PSU - RITES, the consulting wing for Indian Railways, awarded the mandate to EY following a multi-party bid.

Minister of Railways Shri Suresh Prabhakar Prabhu has always been emphasizing on increasing revenues through non-fare box route especially through advertising.  Initial estimates have indicated an advertising potential on Railways in excess of Rs. 5000/- Crores over the next few years.

            EY has been assigned the job for tapping the advertising potential of Indian Railways assets including fleet of trains spread in a wide network of about 7000 railway stations across India. EY with its specialized offering Marketing and Advertising Risk Services (MARS), will help the Indian Railways to identify assets across its stations for the purpose of advertising and will also develop a pricing strategy to evaluate them for advertisers. The firm has commenced its exercise.

            In preliminary discussions held between Railway Officials and EY officials, it was emphasized that the exercise is to be completed in a time bound frame. In these discussions, Chairman, Railway Board, Shri A. K. Mital pointed out  “this current move by the Indian Railways will allow for revenue enhancement for the enterprise without putting any burden on its passengers. EY and Indian Railways will engage with leading advertisers through the course of this project for effective optimization of railway assets.  In the past, the railways has used its assets to earn revenues through advertising but limited to train wraps and display spaces in stations. This is the first time in the country that a large-scale project to identify and leverage pan-India advertising opportunities has been initiated.” Mr. Farokh Balsara, Partner and National Leader – Media and Entertainment, EY India, said, “There has never been a nation-wide assessment of advertising potential of assets at such a large scale. We are excited and proud to be associated with Indian Railways on a project that will generate advertising revenues and in turn help to expand and improve services for commuters. This aligns with EY’s purpose of building a better working world.”  Bharat Rajamani, Director, EY India, said, “Through this mandate, we will be creating a new medium for advertisers to leverage in order to reach their target audience. With a large expanse of assets and high measurability of its reach, the Indian Railways’ assets will be beneficial to local and national clients alike.”

Currently, advertisers face a lot of concerns in the outdoor media industry including lack of reliable data pertaining to site visitors and vandalism of the outdoor assets. Hence, an important aspect of this exercise will be the creation of packages that meet specific demographic and geographic needs. Further, the advertising contracts need to be modified that allow ease of business to advertisers and increase transparency and accountability.

A unique aspect of this exercise will be the creation of a neutral assessment on the return of investments by advertisers in this medium. Advertisers struggle with the measurability of traditional media. In the case of railway assets, they will remain comforted as eyeballs, quantity of time spent and segmentation of viewers is highly quantifiable as the Railways maintains ticketing and station footfall data as part of their database.

No comments

Powered by Blogger.