Tourism as “National Youth Day” to mark Birth Anniversary of Swami Vivekanand



M/O Tourism launches new skill initiatives for youths on “National Youth Day” to mark Birth Anniversary of Swami Vivekanand 
Ministry of Tourism has launched the following new skill initiatives on the occasion of “National Youth Day” to mark the Birth Anniversary of Swami Vivekanand today in order to improve the sectoral service standards, which is one of the pre-requisites for attracting tourists in larger numbers :


(i)                A SENSITIZATION PROGRAMME FOR THE EXISTING SERVICE PROVIDERS AT VARANASI

It will target Boatmen, Rickshaw pullers, Pandas, Porters, Shopkeepers & Street Vendors ( in and around Ghats and temples). Each course will be of four days duration and the trainees will be compensated for the wage loss. The Programme will be implemented by the Indian Institute of Tourism & Travel Management.

The primary objectives of the programme will be to eventually achieve an improved tourist specific service ambience and to further the Swachh Bharat Abhiyaan. The first course/ batch will commence on 12th of January, 2016.

(ii)             A PROGRAMME TO GROOM YOUNG PERSONS INTERESTED IN HOME DELIVERY SERVICE AS AN OCCUPATION
It will target persons who are at least matriculates and in the age group of 18-28 years. Each course will be of 6 days duration. The Programme will be implemented by the Indian Institute of Tourism & Travel Management, Institutes of Hotel Management & Food Craft Institutes.
The programme will prepare the trainees to deliver food at home with skill, style and civility. The first course/ batch will commence of the 12th of January 2016 at the Institute of Hotel Management, Pusa.
(iii)           A PROGRAMME OF TRAINING TO BRING UP “PARYATAK MITRA”
It will target college-going students including those enrolled with the NCC& NSS, in the age group of 18-28 years. Each course will be of 10 days duration. The programme will be implemented by the Indian Institute of Tourism & Travel Management, first at destinations identified under the PRASAD scheme of the Ministry of Tourism.
The programme will attempt to inculcate appropriate tourism traits and knowledge among the trainees to enable them to act / work as Tourist Facilitators (Paryatak Mitra ). The first course/ batch will commence of the 12th of January 2016 at Varanasi.
(iv)                A TRAINING PROGRAMME TO BRING UP TOURIST FACILITATORS IN THE NORTH EAST
It will target 10+2 pass-outs in the age group of 18-28 years. Each course will be of 30 days duration. The programme will be implemented by the Indian Institute of Tourism & Travel Management. The primary objective of the programme limited to the North East, will be to achieve better tourist satisfaction in terms of availability of skilled tourist facilitators. The programme will be advertised soon.
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M/O Tourism puts in place two pronged strategy to Effectively Service Hospitality & Tourism Sector with Skilled Manpower

Over 84000 existing service providers certified in Four Hospitality Trades

Over 2,29,000 persons trained under ‘Hunar Se Rozgar Tak’ 

            Effectively servicing the Hospitality & Tourism Sector with skilled manpower is a pre-requisite for the actualization of tourism specific expectations. The Ministry of Tourism has put in place a two-pronged strategy in this regard:
-           institutionalizing skill testing and certification; and
-           commissioning pre-service skill development training programmes of short duration.
SKILL TESTING AND CERTIFICATION
            The Ministry of Tourism has put in place a mechanism for skill testing and certification of the existing service providers. As of now, forty five institutes – IHMs (Institutes of Hotel management) and FCIs (Food Craft Institutes)– have the authority to test and certify in four hospitality trades namely food production, food and beverage service, bakery and housekeeping. Since the inception of this programme in the year 2009 and till the end of November 2015, over 84000 existing service providers have been certified.
PRE-SERVICE SKILL DEVELOPMENT TRAINING PROGRAMMES OF SHORT DURATION
             The Ministry of Tourism had, in the year 2009, launched an initiative, entitled ‘Hunar Se Rozgar Tak’, to impart, through short duration training courses, employable skills in certain hospitality trades. The total number of persons trained till the close of November 2015 is over 2,29,000. The initiative is meeting two important objectives: first, it is giving the Sector the option of skilled hands at the lowest rung of service hierarchy, and second, it has grown into a strategy for poverty alleviation owing to its built-in, even if unsaid, pro-poor slant.


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